Google Ads

Be the obvious choice when buyers are ready

Search, Performance Max, Shopping and YouTube across Europe and worldwide. Every euro is tied to a lead or sale through GA4, enhanced conversions and Consent Mode v2.

average cost-per-lead drop after a rebuild
−42%
ROAS in healthcare and service niches
4.2x
countries we have launched in
40+
Who it’s for

When this channel performs best

Capture demand the moment buyers search.

High-intent niches

Clinics, lawyers, repairs, property — where people actively search for a solution.

E-commerce

Shopping and Performance Max with an optimised Merchant Center feed.

B2B & SaaS

Demos, trials and long sales cycles with offline conversions imported from CRM.

Entering EU markets

Multi-language campaigns across several countries with separate reporting.

What we run

Formats & tools

01

Search

Intent-mapped keywords with ads tailored to every ad group.

02

Performance Max

All Google inventory in one campaign, steered by audience signals.

03

Google Shopping

Product ads with price and image, plus feed optimisation.

04

YouTube & Demand Gen

Video for reach and warm-up, retargeting viewers.

05

Display

Banner remarketing across millions of partner sites.

06

Measurement

GA4, GTM, enhanced conversions and Consent Mode v2 for the EU.

Process

A clear plan — from audit to scale

You always know what’s happening this week and what to expect next.

How we work
  1. 1 Days 1–3

    Audit & tracking

    We verify conversions from click to lead — you can only optimise what is measured correctly.

  2. 2 Week 1

    Keywords & structure

    Intent-based keywords, negatives and campaign structure built around your most profitable products.

  3. 3 Week 2

    Ads & launch

    Responsive ads, assets and landing pages that match the query.

  4. 4 Weeks 3–6

    Clean-up & bidding

    Weekly search-term mining and a move to tCPA / tROAS bidding.

  5. 5 Month 2+

    Growth

    Expand reach with PMax, YouTube and new markets — only where the economics work.

What’s included

Everything needed for results

  • Search, Performance Max, Shopping and YouTube, fully managed
  • GA4, GTM, enhanced conversions and Consent Mode v2 setup
  • Keyword research and a negative-keyword strategy
  • Merchant Center feed optimisation
  • Landing-page conversion recommendations
  • Offline conversion import from your CRM
Work samples

Our ads on Google Ads

All samples
Pricing

Management fees — Google Ads

A fixed monthly fee. The ad budget is paid directly to the platform, with no markup from us.

Start

Search for a local business

€590 / mo

  • Budget up to €3,000/mo
  • Search campaigns + remarketing
  • GA4 conversion setup
  • Monthly report
Discuss your project

Scale

Multi-market and complex funnels

from €1,690 / mo

  • Unlimited budget (or 12% of spend)
  • YouTube, Demand Gen and multi-language campaigns
  • Offline conversion import from CRM
  • Live dashboard and budget forecasting
Discuss your project

Setup is a one-off €300 — free with a 3-month commitment. All plans & bundles

FAQ

Channel questions

Still curious? Ask us in chat or on a free consultation.

Search or Performance Max — which do I need?

Usually both, layered deliberately. Search captures the hottest queries; Performance Max extends reach across Google’s inventory. We set the mix from your margins and goals.

Do I need Consent Mode v2?

If you advertise to users in the EU — yes. Without it Google loses conversion data and remarketing weakens. We set it up as part of launch.

Do you handle Google Shopping feeds?

Yes. Feed optimisation is half the battle for Shopping and PMax: titles, attributes, images and excluding unprofitable products.

How soon does it pay back?

Search brings leads from day one. Reaching your target cost per lead usually takes 3–6 weeks while smart bidding gathers data.

Will I own the account?

Always. We work inside your Google Ads account, so data and history stay yours.

Free audit

Let’s launch Google Ads for your business

We’ll audit your current campaigns or estimate the channel’s potential for free, with a lead and cost forecast.

  • Ad account and analytics audit
  • Lead and cost forecast per channel
  • A 90-day media plan

We reply within one business day. No spam, ever.