Christina Arguri
Founder & Managing Director
Founded LIF-CITY in Limassol to bring measurable, revenue-first marketing to businesses. She leads strategy and works directly with every client on their growth roadmap.
About us · since 2016
We don’t sell clicks. We sell business growth
To be the most accountable growth partner: every euro tracked to revenue, every result something we can prove.
€25M+
ad spend managed
3.4x
average client ROAS
180+
businesses grown since 2016
94%
client retention rate
Our story
Why we started
We started in Limassol out of simple frustration: too many agencies sell activity instead of results — impression reports, polished decks and no link to revenue. So we built an agency that works differently: every euro of ad spend must be tied to a lead or a sale. Today we run Facebook & Instagram, Google, Yandex and Telegram advertising and grow organic search for businesses in Cyprus, across Europe and in Russian-speaking markets.
5 channels — one team
Values
What we stand for
Revenue over vanity
We optimise for profit and pipeline, not impressions and reach. If it doesn’t move the business, we don’t celebrate it.
Radical transparency
You own your accounts and data. Our reporting shows exactly where every euro went and what it returned.
Bias to action
We ship tests every week. Faster testing means faster learning, and faster learning means faster growth.
Multi-market
Europe, CIS and worldwide. We write ads in five languages and know every platform’s quirks.
Team
The people running your ads
Senior specialists who do the work themselves — backed by designers, copywriters and analysts.
Ruslan Livchanyn
Head of Marketing
Leads paid media and client growth across Meta, Google, Yandex Direct and Telegram Ads. He makes sure ad spend turns into predictable revenue.
Marta Kowalska
Head of SEO & Content
Technical SEO and content strategy for multi-language sites. She has ranked stores, clinics and service firms at the top of Google and Yandex.
Dimitris Antoniou
Head of Analytics
Builds the tracking, attribution and dashboards that connect ads to sales. A former software engineer, he makes sure every euro is measured accurately.
Certifications & partnerships
- Meta Business Partner
- Google Partner
- Yandex Direct certified specialists
- Google Analytics 4 Certified
- HubSpot Solutions Partner
Our clients
Lumé Skincare
HarbourView
SkillUp Academy
Cleverflow
Velomarket
RelocateEU
NovaDent
Woodline
CoolAir
Meraki Group
Lumé Skincare
HarbourView
SkillUp Academy
Cleverflow
Velomarket
RelocateEU
NovaDent
Woodline
CoolAir
Meraki Group
Free audit
Get a free advertising audit in 48 hours
We’ll review your ad accounts, analytics and site, show where money leaks and propose a growth plan. No strings attached.
- Ad account and analytics audit
- Lead and cost forecast per channel
- A 90-day media plan