About us

A revenue-first marketing partner, built in Cyprus for Europe

Founded in 2016, we exist to make marketing accountable — every euro tracked, every result we can prove.

Our story

Why we started

We started in Limassol with a simple frustration: too many agencies sold activity instead of results. So we built a different kind of partner — one that combines IT and online marketing under one roof, measures everything in revenue, and treats every client's budget like our own. Today we help businesses across Cyprus and Europe grow, from local service companies and clinics to e-commerce and SaaS brands.

“To be the most accountable growth partner in Cyprus — where every euro spent is tracked to revenue, and every result is something we can prove.”

€25M+ Ad spend managed
3.4x Average client ROAS
180+ Businesses grown
What we stand for

Our values

Revenue over vanity

We optimise for profit and pipeline, not impressions and likes. If it doesn't move the business, we don't celebrate it.

Radical transparency

You own your accounts and data. Our reporting shows exactly where every euro went and what it returned.

Bias to action

We ship work weekly. Faster testing means faster learning, and faster learning means faster growth.

Built for Europe

Multi-market, multi-language, GDPR-first. We understand the nuances of growing across Cyprus and the EU.

The people

Meet the team

Senior specialists who do the work themselves — no juniors learning on your budget.

CA

Christina Arguri

Founder & Managing Director

Christina founded LIF-CITY in Limassol to bring measurable, revenue-first marketing to Cypriot and European businesses. She leads strategy and works directly with every client on their growth roadmap.

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Ruslan Livchanyn

Head of Marketing

Ruslan leads marketing strategy and client growth at LIF-CITY, overseeing paid media, SEO and content across every account. He is focused on turning marketing spend into measurable, predictable revenue for our clients.

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Marta Kowalska

Head of SEO & Content

A technical SEO and content strategist, Marta has grown organic traffic for brands across several European markets and languages, with a focus on local and multi-market growth.

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Dimitris Antoniou

Head of Automation & Analytics

Dimitris builds the CRM, tracking and automation systems that connect marketing to revenue. A former software engineer, he makes sure every euro is measured accurately.

Certified & partnered
  • Meta Business Partner
  • Google Ads Certified
  • Google Analytics 4 Certified
  • HubSpot Solutions Partner

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