Facebook & Instagram Ads

We turn Facebook & Instagram into a predictable sales channel

From first impression to repeat purchase: audience research, weekly creative, the Conversions API and a testing system that finds winning angles fast.

average ROAS for e-commerce clients
3.4x
cost per lead in the first 60 days
−32%
new creatives every month
16+
Who it’s for

When this channel performs best

Paid social that sells, not just collects likes.

E-commerce brands

Catalogue ads, Advantage+ and dynamic retargeting for people who viewed a product.

Local businesses

Restaurants, clinics, salons: radius targeting around your venue and booking in two taps.

Services & lead gen

Lead forms and quizzes with qualification, so sales gets warm enquiries.

Online courses

Webinar sign-ups and warm-up funnels powered by Reels and Stories.

What we run

Formats & tools

01

Feed & Reels

Statics, carousels and short-form video for every placement.

02

Stories

Vertical creative with a strong hook in the first two seconds.

03

Advantage+ / catalogue

Feed-based product campaigns with automated audience matching.

04

Lead Ads

Native lead forms inside Instagram and Facebook, synced to your CRM.

05

Retargeting

Win back site visitors, abandoned carts and engaged followers.

06

Click-to-message

Ads that open a chat in WhatsApp, Direct or Messenger.

Process

A clear plan — from audit to scale

You always know what’s happening this week and what to expect next.

How we work
  1. 1 Days 1–3

    Audit & strategy

    We review the account, funnel and tracking, model unit economics and build a 90-day media plan.

  2. 2 Week 1

    Tracking

    Pixel, Conversions API, events and UTMs so every sale is attributed.

  3. 3 Week 2

    Creative & launch

    We produce 10–15 creatives with different hooks and offers and launch a structured test.

  4. 4 Weeks 3–8

    Optimisation

    Cut what fails, iterate on what works, add fresh creative every week.

  5. 5 Month 3+

    Scale

    Pour budget into proven winners while protecting CPA and margin.

What’s included

Everything needed for results

  • Full-funnel campaign architecture: cold, warm and hot audiences
  • Weekly creative production: statics, video and UGC
  • Pixel, Conversions API and event setup
  • Audience research, lookalikes and retargeting
  • Lead-form integration with your CRM and messengers
  • Weekly report and dashboard showing sales, not likes
Work samples

Our ads on Facebook / Instagram

All samples
L lume.skincare Sponsored

Tested on 200 women in Cyprus 🌿 Visible glow in just 3 weeks. Free delivery over €40.

LUME.CY Glow C Serum — €34 Shop now
Lumé Skincare Product creative, Instagram feed CTR 2.8% · ROAS 4.3x View case
L lume.skincare Sponsored
UGC · 0:15 “I stopped wearing foundation” Maria, 29, Limassol
Shop now
Lumé Skincare UGC video, Stories & Reels 3-sec hook rate 41% View case
M meraki.limassol Sponsored
TUE — THU Chef’s set for two — €49 A glass of wine on us
Book a table
Meraki Restaurant Group Local radius campaign €1.40 per booking View case
M Meraki Limassol Sponsored

Tuesday is pasta night 🍝 −20% on the whole menu at all three Meraki venues. Book a table in two taps.

MERAKI.CY Book a table online Book now
Meraki Restaurant Group Weekday offer, Facebook feed CTR 3.4% View case
Pricing

Management fees — Facebook / Instagram

A fixed monthly fee. The ad budget is paid directly to the platform, with no markup from us.

Start

For a first launch and testing hypotheses

€590 / mo

  • Ad budget up to €3,000/mo
  • 8 creatives per month
  • Pixel and core events
  • Monthly report
Discuss your project

Scale

For brands spending €10,000+

from €1,690 / mo

  • Unlimited budget (or 12% of spend)
  • UGC production and multi-market
  • Dedicated account manager
  • Live Looker Studio dashboard
Discuss your project

Setup is a one-off €300 — free with a 3-month commitment. All plans & bundles

FAQ

Channel questions

Still curious? Ask us in chat or on a free consultation.

What is the minimum ad budget?

We recommend at least €1,500/month per market — enough for the algorithm to learn and for us to get statistically meaningful data. With less, we will tell you honestly whether it is worth launching now.

How soon will I see results?

First leads and sales usually arrive in the first week after launch. Stable, profitable performance typically lands in weeks 4–8 once winning creative and audiences are clear.

Do you produce the creative?

Yes. Creative is the biggest lever on Meta, so statics, video and UGC are included in every plan. You only approve them.

What if our ad account gets banned?

We diagnose the cause, prepare the appeal and set up Business Manager to reduce the risk of repeat bans. We only use compliant methods.

Who owns the ad account?

Always you. We work inside your Business Manager with partner access — history, audiences and pixel data stay yours.

Free audit

Let’s launch Facebook / Instagram for your business

We’ll audit your current campaigns or estimate the channel’s potential for free, with a lead and cost forecast.

  • Ad account and analytics audit
  • Lead and cost forecast per channel
  • A 90-day media plan

We reply within one business day. No spam, ever.